Amul: Moon, Comet, Cosmos
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Amul
Background: Dark chocolates constitute a negligible part of the chocolate market in India. Only recently have consumers, especially millennials, begun embracing dark chocolate. In such a market scenario, 90% Dark Chocolate is a rarity in India. However, true chocolate connoiseurs, a very niche segment in India, know how exquisite 90% Dark Chocolate is.
Advertising Agency:FCB, India
Chief Creative Officer:Swati Bhattacharya
National Creative Director:Keegan Pinto
Creative Directors:Rajdatta Ranade, Mayuresh Wagle, Donovan D’souza
Creative Supervisor:Niraj Patil
Illustrators:Chinmay Patil, Rajdatta Ranade
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