Feb 22

Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers

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TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars. Two media buyers told Adweek that representatives from TikTok have told them that a biddable option, in which advertisers will be…

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