Feb
22
Google-Facebook duopoly set to lose some of its share of ad spend
Posted in: Uncategorized
The duopoly is losing some of its advertising dominance, albeit a very small amount. The combined share of Google and Facebook will drop in 2019, even as their revenues grow, according to eMarketer.
Google will fall to 37.2 percent from 38.2 percent last year, while Facebook will slip slightly to 22.1 percent from 21.8 percent.
Facebook continues to maintain its share thanks to strong demand for ads in Instagram Stories. The photo-sharing platform still benefits from the perception that it’s less impacted by the challenges Facebook has faced, according to Debra Aho, principal analyst at eMarketer.
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