The Top 5 most creative brand ideas you need to know about now


Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.

5. Danone: ‘A Century of Yogurt,’ BETC Paris

What’s old became new again in this delightful campaign from BETC Paris for yogurt brand Danone. To celebrate the hundredth anniversary of its yogurt pots, the agency brought back its classic poster ads from the ’50s and ’60s by illustrators including Herve Moran and Oleg Zinger.

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