Feb
15
Kraft-Heinz CMO Reveals Strategic Thinking Behind That Free-Grocery Store in D.C.
Posted in: UncategorizedEven in a town as shockproof as Washington, D.C., the store that opened at 1287 4th St. NE on Jan. 16 was an eyebrow-raiser–not just because it was set to close a mere four days later, but also because everything in it was free of charge. The store–a grocery–was the contrivance of Kraft-Heinz, and the…
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