Feb 13

30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review in 2018

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Claims of the demise of the creative agency review may be greatly exaggerated. A total of 134 major U.S. reviews were launched in 2018–30 of those from the country’s top advertising spenders, according to COMvergence’s latest 2018 U.S. “creative new business barometer” report. The report found that one third of the creative accounts placed in…

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