Feb
09
NBC strikes deal to prove TV ads drive movie ticket sales
Posted in: Uncategorized
For the first time, NBC Universal has struck a deal guaranteeing that commercials that run on its TV networks actually drive sales.
The deal was made with STXFilms’ campaign for “The Upside.”
NBCU is the latest TV player to guarantee an ad campaign based on business outcomes instead of traditional age and sex demographics, as the industry works to compete with Google and Facebook.
Post a Comment