Feb
09
Agency Brief: No orgasms for out-of-home
Posted in: Uncategorized
Creative shop Vitro’s new campaign for Astroglide personal care lubricant wants New York Fashion Week-goers to know that “Life is too short to fake it.”
Yes, it.
The campaign, despite its sexy (literally) subject matter, is pretty innocuous from a visual perspective with messages like “Fake lashes, not orgasms” or “Fake diamonds, not orgasms.”
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