Feb
08
‘B’ Is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger
Posted in: UncategorizedThe numbers for IHOP’s wildly successful IHOb campaign–touting its burgers by temporarily changing its brand name–are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of the campaign and over 27,000 earned media articles remain eye-watering. It’s one thing to read the coverage, but it’s quite another to actually hear from the…
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