Dec
27
Is it time to update your brand's logo?
Posted in: Uncategorized
Companies update their logos for many reasons, including functional, emotional and strategic ones. While there are a handful of exceptions, the average lifespan of a brand’s logo is on a steep decline. While we are prone to overestimate the importance of logosthey can’t, in isolation, return a business to good fortune, make you more money, or make customers like youwe can underestimate the impact of making a change.
When done right, it can have enormous power.
The case for change
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