Dec
13
How WestJet’s Real-Time Giving Set the Bar for Brand Generosity
Posted in: UncategorizedWhen looking at brands’ benevolence during the Christmas holiday season, it’s hard to find a program that outdoes WestJet’s 2013 real-time giving. It’s still a favorite for many (yours truly included) because it ticks off quite a few boxes: It was generous, ambitious, filled with authentic emotion and, from a practical advertising perspective, was a…
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