Oct
17
Why Sorrell says S4 Capital isn't actually snubbing creativity
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Martin Sorrell whose S4 Capital recently began listing on the London Stock Exchange asserted Tuesday his new venture isn’t snubbing creativity even though its stated focus is in other areas.
The former leader of WPP, who left in April following an internal investigation into misconduct, explained his thinking during a discussion with AdExchanger executive editor Zach Rodgers at Programmatic I/O Tuesday afternoon in New York.
Sorrell said S4 Capital’s focus is in the areas of content, first-party data and digital media buying and planning. When Rodgers asked, then, if creative was not a focus, Sorrell said that was an “easy shot.”
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