Dobrow Sees the Future, Is Glad It Upholds the Best from the Past


To the list of things I want from magazines' special commemorative issues, I now add a flashy, digital cover that costs $7.25 million to produce and requires a fleet of nonunionized Guatemalan laborers to assemble. That's the tactic Esquire has devised to buzz-ify its 75th-anniversary issue, and it seems to have worked from a PR perspective.

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