Jan
30
How Long Does It Take to Think a Thought?
Posted in: Uncategorized
Lately, I've grown fond of reminding our staff and myself that we are in the thought business. And while unfortunately our clients most often reward us (as we do ourselves) for our execution of thought, at our core, agencies are thinkers and our greatest value to clients is our ability to think. But it seems like not a week goes by that I'm not involved in a conversation with a colleague, client or both, about an estimate, a fee or some form of compensation matter.
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