Hasta La Creative!

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Both Weight Watchers and Dunkin’ Donuts rid themselves of excess baggage this week. Weight Watchers dropped the “Weight” from its moniker and is calling itself WW. And Dunkin’ Donuts is editing the word “Donut” out of its brand name, though it still serves doughnuts, as Ad Age’s Jessica Wohl writes. Here’s the key to understanding the new branding, which will start rolling out in January: “Drinks, led by coffee, make up 60 percent of Dunkin’s sales,” Wohl writes. Plus, maybe you’ll feel less guilty about your Dunkin’ habit once the word “Donuts” is banished from the signage. Because it’s a reminder, in huge neon letters, that you just scarfed down a 490-calorie Glazed Jelly Stick.

Just for the taste of it

President Trump, Diet Coke enthusiast, just gave the brand a very public endorsement. At the U.N. General Assembly meeting Tuesday, he toasted with a wine glass full of the bubbly beverage images that were widely commented upon on social media. As Ad Age’s E.J. Schultz writes, there’s certainly no shame in abstaining from wine when others are drinking. He adds:

Continue reading at AdAge.com