Sep
21
Gap dives into men's sportswear with new brand
Posted in: Uncategorized
Gap Inc. is hoping to replicate the success of its Athleta womens’ activewear brand by jumping into men’s sportswear with a new label called Hill City.
The beleaguered San Francisco-based apparel company said Thursday that Hill City, a “high performance” men’s brand, will debut in mid-October.
“Active is a key growth area for Gap Inc. and Hill City is our response to consistent feedback from customers looking for a premium men’s product that combines highly technical fabrications, performance and style,” said Art Peck, president and CEO of Gap Inc., in a statement.
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