Bringing a healthy skepticism to health care marketing
Posted in: Uncategorized
Maybe it was his years on the agency side but Burt Rosen, chief marketing officer of HealthSparq, a health care software solutions provider, just refuses to speak health care. Describing the industry as an “echo chamber” that has “little to no idea how to talk to people,” Rosen is a man on mission, looking to reshape not just the vocabulary of the industry but also the way health care challenges are solved. And this is no small challenge.
Rosen’s epiphany arrived when he noticed that health care conferences were mainly filled with “all old white guys talking to old white guys about making change in the industry that all the old white guys created.” This observation sparked the creation of a new conference called “What’s the Fix?” that brings together people who have essentially hacked the system to solve their health problems. Now in its second year, What the Fix? has proved to be shock treatment for the industry and an awareness-driving infusion for the brand.
Post a Comment