May
11
Agency brief: It's not about you (except when it is)
Posted in: Uncategorized
Quote of the week: “They’re coming to us because they don’t know what they don’t know, but they know they don’t know it.”
Bit of a tongue twister, but to be fair, so is the subject matter: Melissa Lea, U.S. managing director of marketing consultancy R3, shared that view on clients who come to consultants, saying they rely on the likes of herself and resulting agencies “to be able to read their minds but also solve for the new digital world.”
She joined Joanne Davis Consulting’s Joanne Davis, SelectResources International’s Ron Harrison and Ark Advisors’ Ann Billock at a Mirren Live New York panel earlier this week, a conference which brought together agencies and search consultants to talk new biz in a number of candid sessions.
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