Friday Wake-Up Call: Rihanna's lingerie line launched (and shoppers are annoyed)
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Rihanna’s new lingerie line, Savage X Fenty, went on sale online overnight. It’s affordable (bras start at $39), body-positive (bra sizes range from 32A to 44DD) and rather cheeky (she’s reportedly selling handcuffs, people!) As Rihanna told Vogue, “I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”
But when Ad Age tried to have a look at the website, a message popped up saying there would be at least an hour wait to access it. This appeared to happen to most people. On Twitter, where the launch was a top trending topic, people posted memes about endless wait times. Some people who managed to get on the site had technical problems. “THIS IS HELL,” someone wrote. To sum things up: A whole bunch of people queued up in the middle of the night to look at a web site. What’s the deal?
Pepsi generations
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