Hasta La Creative!

Everyone wants to be Netflixincluding, in some ways, the TV networks that have long relied on advertising.

To counter the platforms where ads are sparse or non-existent, networks are trying to cut back. While the effort has been fitful, next season will see its biggest push yet. But one stubborn obstacle persists: making the money work.

To maintain revenue while trimming ads, networks must raise prices on the remaining spots. Less commercial clutter seems like it should make ads more effective (and reduce the chance that viewers change the channel during breaks), but how much that’s worth is in debate.

Continue reading at AdAge.com