May
10
IAB: Digital ad revenue catapulted to $88 billion in 2017
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Digital advertising had yet another record-breaking year in 2017, as ad revenue totaled $88 billion, a 21 percent upswing from 2016, the Interactive Advertising Bureau said Thursday in a report prepared by PwC.
Mobile captured the majority of those ad dollars, as expected, comprising 57 percent, or about $50 billion. That’s up from the $36.6 billion mobile ad dollars reported for 2016.
There were no surprises, but here are several takeaways from the IAB’s ninth report of a record-breaking year.
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