May
09
A+E Networks Will Offer Performance-Based Guarantees for Some Upfront Inventory
Posted in: UncategorizedDuring this upfront season, every network is trying to woo buyers with the promise that television is the best medium to deliver their messages to consumers. But A+E Networks will actually be putting its money where its mouth is, in what it says is an industry first: offering performance-based guarantees for some of its upfront…
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