May
07
AAMI: Karate Camilla
Posted in: Uncategorized
Insurance brand AAMI is launching a new campaign for AAMI Life Insurance. Created by Ogilvy Melbourne, the new spot’s hero is six-year-old Camilla, a fiercely adorable karate student. Her moves and signature catchphrase become the catalyst for an unexpected series of events.
In typical AAMI style, the brand breaks the usual formula for Life Insurance with engaging and memorable characters, slice of life comedic storytelling, and human insight.
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