May
07
First Look: McDonald's fresh beef leaves diners speechless
Posted in: Uncategorized
The campaign has good timing: Goodman’s back in the spotlight with the return of “Roseanne,” while Barkley’s presence on air during the NBA playoffs gives McDonald’s the chance for media integrations and ads during the games.
Barkley and Goodman each have two 30-second spots. Fonsi, whose hit song “Despacito” is still stuck in people’s heads more than a year later, appears in two Spanish-language spots, with one of them also set to run in English.
TV spots are set to air once each night this week during every primetime show on ABC, CBS, FOX, NBC and Univision.
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