On Star Wars Day, brands can't help but hype 'Solo'
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Star Wars Day, May the Fourth, began as a tradition back when lightsabers were the domain of hopeless nerds and new content dribbled out every few decades. This time, though, it runs right into the promotional cycle for the installment in Disney’s increasingly active Star Wars release cycle: “Solo: A Star Wars Story” arrives May 25 to tell the backstory of the eponymous scruffy-looking nerfherder and former Imperial, long before he got wrapped up in that whole Skywalker mess.
With the fan base larger than ever, brands can’t wait to show that they’re just as excited about the latest addition to the canon of Lucas as the most dedicated cosplayer of the 501st Legion. Here’s what some of them came up with.
Jack in the Box has a twofer ready for National Space Day, which fell on May 4 this year, and it announced it in true Star Wars style–with a yellow text crawl.
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