Hasta La Creative!

The Digital Content NewFronts this year tightened up, cleaned up and grew up.

The event was pared down and much more refined than in years past. With just one week of presentations instead of the usual two, those that remained on the schedule for the most part presented pretty high-caliber material. (The IAB plans a second week of presentations later this year in Los Angeles, a first for the NewFronts.)

This was the NewFronts that “America needs now,” says Ben Winkler, chief digital officer at OMD, via email. “A healthy mix of information, entertainment and feel-good empowerment.”

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