May
04
3 Lessons From Heinz’s #Mayochup Craze That Will Elevate Your Social Strategy
Posted in: UncategorizedThe fastest way to build buzz for a new product launch? Move your product focus group to social media before the launch. Heinz recently developed a very successful social media campaign for its new product–#Mayochup, a mayonnaise-ketchup hybrid–by doing exactly that. The campaign was designed to encourage user involvement from the beginning. The company started…
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