Thursday Wake-Up Call: Questions over Cambridge Analytica's shutdown and top insights from Ad Age's Survival Summit
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What people are talking about today: Cambridge Analytica filed for bankruptcy on Wednesday, and speculation has begun that this could be a move to evade justice over its data-harvesting activities.
The political-consulting firm at the center of the Facebook data-collection and privacy scandal filed for insolvency in both the U.K. and U.S., saying it lost “virtually all” customers and suppliers as a result of reports that it improperly obtained information from tens of millions of Facebook users. However, there are concerns that Cambridge Analytica could emerge in a new form. As earlier reported by Business Insider, several involved in Cambridge Analytica, including executives from parent company SCL, have registered a new company named Emerdata. Rebekah and Jennifer Mercer, daughters of President Trump supporter Robert Mercer, joined Emerdata March 16.
Ad Age Survival Summit
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