Say it ain't so, Joe: Izuzu's loveable liar
Posted in: Uncategorized
Imagine an authority figure who makes up facts, denies the truth, contradicts himself and never apologizes, but by dint of his magnetic power on TV is wildly popular.
Welcome to the world of Joe Isuzu, advertising’s first official liar. Created by Della Femina, Travisano & Partners in 1986 as a slimy car salesman for the Japanese brand, Joeactor David Leisureoffered a refreshing turn in an industry known for elasticizing the truth.
With his fake smile and oleaginous demeanor, Joe embodied the caricature of a shady salesman stinking up the car lotand then upped the ante. “It has more seats than the Astrodome,” he gleefully guaranteed in one spot for the Isuzu Trooper II. “So inexpensive, you can buy one with your spare change,” he said in another.
Post a Comment