May
02
Taxi Piatnitsa: Taxi #InRain
Posted in: Uncategorized
Film
Taxi Piatnitsa
Task: To create a low-budget campaign for the special promotion of taxi PIATNITSA – 20% discount in the rain.
Solution: We came up with simple and inexpensive idea to launch a campaign using non-standard media placement and the rain itself. On the windows of cafes and restaurants with the help of special water-repellent coating we put the logo taxi PIATNITSA and information about the promo, which could be seen only in the rain.
Advertising Agency:AIDA Pioneer Branding & Creative, Minsk, Belarus
Creative Director:Dmitry Apolenis
Art Director:Denis Egoshin
Copywriter:Alena Shibut
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