May 02

Audiences Respond to Ads Catered to Them, but TV Campaigns Haven’t Caught Up

Posted in: Uncategorized

Do you sometimes feel like TV advertisements are talking directly to you? In today’s advertising landscape that may, in fact, be the case. Addressable TV gives advertisers the ability to define an audience based on data and serve different ads to that particular audience regardless of the program they are watching. CEOs are constantly thinking…

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