Apr
28
Agency Brief: George Lois has three killer rules for creatives
Posted in: Uncategorized
Are you sick of bellinis yet?
This week brought even more of those the 69th Annual Advertising Hall of Fame Induction Ceremonies & Gala Dinner went down Tuesday night at Cipriani Wall Street. If you missed it, here are all the juicy parts with none of the painful shoes or speed networking during dinner breaks.
One of the highlights came when Ogilvy & Mather Worldwide retired vice chair and chief creative officer Steve Hayden, copywriter for Apple’s “1984” spot, shared the “second most idiotic thing he’s ever heard in his career.” He recalled a story about Ed Zander, then the new CEO of Motorola.
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