Apr
28
Delta consolidates all its U.S. media work with PHD
Posted in: Uncategorized
Two years after Delta Air Lines tapped Omnicom’s PHD as its primary media agency in the U.S., the brand has consolidated all of its media work with the agency, according to people with knowledge of the matter.
Following the last review, Publicis Groupe’s Digitas which had been the incumbent on the account continued to handle some digital marketing tasks that now move to PHD. Digitas still works with Delta on customer relationship management.
Delta did not respond to requests for comment on the change. The agencies referred comment to Delta.
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