Apr 18

IBM Is Betting on Blockchain to Provide Transparency in Media Buying

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Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon properties. The goal: to bring more transparency to Salon Media’s ad inventory through IBM’s blockchain platform. Through a shared ledger, Salon is hoping to record contractual…

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