Hasta La Creative!

Spotify going public was a huge marker in the convergence of technology and music. Its transformative success has helped usher in a new era for music, one marked by growth. Finally, a music tech company is the talk of Wall Street, and tech investors can feel safe putting money back into music again. And this rising tide has raised a lot of ships. The question now is, what comes next?

With fresh momentumand its first growth in revenue in 20 yearsthe music industry is the proverbial phoenix risen from the ashes. And there’s another bright point in its future, one it’s time to take seriously: blockchain (or, if we’re slightly less serious, rockchain).

Let’s look at two major challenges facing the music industry:

Continue reading at AdAge.com