Apr
16
Is your data giving you a clear customer picture?
Posted in: Uncategorized
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Brand teams get fixated on the latest data trends, including marketing measurement optimization and unified analytics. It makes sense after all, there is increasing demand for accountability, with the business impact of every impression, exposure and click subject to scrutiny. But while companies are right to invest more on the analytics to measure cross-channel engagement across every campaign, placement and creative execution, the focal point of those data-driven efforts often gets lost.
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