Apr 09

As Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO

Posted in: Uncategorized

The role of the marketer is evolving, and it seems completely unfeasible to think of modern brands operating without the new role of the chief marketing technology officer, such is the demand for the skills the post combines. The CMTO role is a hybrid of the traditional CMO and the CTO, with a focus on…

Related posts:

  1. 3 Ways Voice AI Will Change the Way We Shop in 2018 I’ve seen the rise of mobile and omnichannel retail from...
  2. Respect the Moca: Mobile Casual Gamers Are 200 Million Strong but Largely Ignored Perception is reality when it comes to marketing, and perception...
  3. Can Traditional Beauty Companies Compete With Disruptors Dominating Instagram? In the past few years, mobile has risen to become...
  4. How to Choose the Right Celebrity Endorser for Your Brand Some of the most iconic advertisements of our time have...
Tags:
No Responses to “As Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO”

Post a Comment