Monday Wake-Up Call: Facebook's Zuckerberg crams for a test, and two top creatives form a new agency
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Mark Zuckerberg is getting “a crash course in humility and charm” before he testifies on Capitol Hill this Tuesday and Wednesday about Facebook’s data privacy scandal, The New York Times reports. He’ll even wear a suit and tie instead of his typical T-shirt. “Ahead of Mr. Zuckerberg’s trip to Washington, Facebook has hired a team from the law firm WilmerHale as well as outside consultants to coach him on questions lawmakers may ask,” the Times says. This weekend, “Saturday Night Live” trolled the Facebook founder and his perceived sorry-not-sorry attitude about data privacy, with Alex Moffat standing in for Zuckerberg during the Weekend Update segment. “Sure, maybe Facebook sold out our democracy to Russian troll farms, my bad,” Moffat’s faux-Zuckerberg said. “But on the other hand, Farmville.”
Number to know: Facebook PR chief Elliot Schrage manages “between 500 and 700 full-time policy and communications employees,” according to The Information.
‘Eerily similar’
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