Apr
09
Why There’s So Much Uncertainty Heading Into This Year’s Upfront
Posted in: UncategorizedFor several months, Scripps Networks Interactive ad sales chief Jon Steinlauf was preparing for his annual upfront tour, while being unsure of exactly when Discovery Communications would officially acquire his company. “So we built our ‘business as usual’ presentation,” he recalled, “but we knew that somewhere along the line, the deal could close, and we…
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