Apr
03
What Dunkin’ Donuts Can Learn From Starbucks’ Social Strategy
Posted in: UncategorizedSome coffee lovers adore Dunkin’ Donuts, others prefer Starbucks and still others don’t give a hoot as long as they get their caffeine fix. On the social engagement side, however, a clear winner emerges. In a report, earned media performance platform ShareIQ studied the two brands’ engagement on Facebook and Instagram from the start of…
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