Hasta La Creative!

Despite the sudden exit of its CEO last month, Lululemon Athletica is seeing sales success thanks to a focus on digital improvements and brand marketing. The Canadian yogawear marketer reported an 18 percent increase in fourth-quarter net revenue to $928.8 million, along with a 12 percent increase in comparable sales.

Net income in the fourth quarter was $120 million, down 11 percent from the year-earlier period.

But after relaunching its website at the end of the third quarter, just before the start of the holiday shopping season last year, Lululemon saw a 42 percent lift in e-commerce revenue compared to the fourth quarter of 2016.

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