Heineken Says It ‘Missed the Mark’ With Ad That Chance the Rapper Called Racist

Heineken USA has pulled a Publicis campaign themed “Sometimes, lighter is better” off its social channels after Chance the Rapper criticized one spot in the series as racist. The campaign featured four 15-second executions in which a bartender at an outdoor party uses binoculars to see what everyone is drinking. In each spot, he spies…

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