Overbooked: Expedia and Priceline battle the digital duopoly


Credit: Illustration by Cristina Span

An older gentleman stands in front of a temple in Siem Reap, Cambodia, gazing up in wonder as sunlight glints off his white hair and wizened face. As he begins to ascend the steps built into the temple ruins, it’s clear he’s not just making the sightseeing rounds, but fulfilling a yearning decades in the making.

This 30-second commercial for Expedia highlights the online brand not as just a website that books vacations, but as a company that delivers dreams.

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