Hasta La Creative!

Australian juice company Spring Valley’s latest campaign from George Patterson Y&R takes an educational turn, as they aim to help people recapture their “Sensibles.” The full history of Sensibles is explained at their Web site, but they’re basically little symbiotic Hutt broodlings that kept primitive man from doing anything too stupid. Unfortunately, humans have been neglecting their Sensibles lately by doing things like listening to German trance music. (I must say, it’s nice to have a consumer product agree with me on that.) Thankfully, drinking Spring Valley can nurse your Sensible back to health. And not a moment too soon. If you think your own personal Sensible is in bad shape, you should also consider seeing Captain Sensible.

—Posted by David Kiefaber