Feb
28
Horizon Media Nabs UnitedHealth Group's Media Account in the U.S.
Posted in: Uncategorized
UnitedHealth Group has selected independent agency Horizon Media to take over its sizeable U.S. media account, which had been handled at least in part by Minneapolis-based Periscope. Periscope referred inquiries to the client.
“We are grateful for the support provided to us by numerous agencies and look forward to working with Horizon Media to further advance our health care story,” a UnitedHealth Group spokeswoman said in an email to Ad Age. She declined to comment further.
Minnetonka, Minnesota-based UnitedHealth Group spent $232.3 million in measured media in 2016, according to Kantar Media. It ranked sixth on the Fortune 500 in 2017 and is the biggest U.S. health insurer.
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