Feb
26
Why ‘Amazon Stores’ Is the Digital Equivalent of a Shelf in the Back of the Store
Posted in: UncategorizedWhile Amazon Go–a sans-checkout shopping experience in Seattle, Wash.–has already been making waves, Amazon Stores is more of a head-scratcher. The free self-service offering from Amazon Marketing Services allows brands to create pages at Amazon.com/brandname and, theoretically, own more of a branded experience on Amazon–if shoppers can find them. The option became available in the…
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