Hasta La Creative!

We have heard that in-game advertising is the current trend that most companies are turning to and while it is indeed a good way to get noticed, it also means becoming part of the whole in-game scenario such as being shot at or being burned. One thing about in-game advertising, the actual setting where the ads will be placed become landmarks that players remember, especially when the game is about role playing.

So in a manner of speaking you can hit it big when your in-game ad gets blown up. But don’t worry about it, it will come back; each time a player returns or retries a level. The point here is that you are getting exposure and this is part of brand marketing. Establishing visualization helps build brand marketing although some instances where brand association may not be clearly made.

But if you want good advertising tactics, then in-game ads are the place to be. With the rave that these in-game ads have had, it is a worthy investment to make.

“It’s purely a byproduct of gameplay and this notion of a highly destructible environment,” said Jay Sampson, vice president at Massive. “Sticking to our ethos of ‘do no harm to the game,’ we tagged the parts in the environment for ads and like everything else in the game, they can be destroyed. It’s mirroring what the studio wants out of gameplay and making the most of it…If we did anything that wasn’t destructible [in Mercenaries 2] it’d be awkward. It’s taking advantage of the full environment.”

(Source) The Escapist

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!