Feb
14
5 Reasons Why Demographic Targeting Is Out and Behavioral Targeting Is In for 2018
Posted in: UncategorizedBetween Generation X, millennials and Gen Y, marketers are getting pulled in every direction. Take the millennial segment of 18- to 34-year-olds. At 18, you’re likely starting college; at 23, you’re probably hunting for your first job; at 27, you’re embarking on a career path; and at 32, you’re starting to put roots down, buying…
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