Feb
13
Mercedes-Benz Appoints Publicis as Global Agency Network and Digital Agency
Posted in: UncategorizedDaimler named Publicis as its new global agency network and digital agency partner for Mercedes-Benz, following a six-month review process conducted by Daimler’s internal team and global management consultancy The Observatory International. Arthur Sadoun announced the news today, referring to it as “the biggest pitch in the industry over the past 18 months, and one…
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