Opening Ceremony of the Winter Olympics Draws 28.3 Million Viewers
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NBC’s tape-delayed broadcast of the opening ceremony for the 2018 Winter Olympics put up predictably huge numbers Friday night, as some 28.3 million viewers took in the PyeongChang spectacle.
According to Nielsen live-plus-same-day data, NBC’s coverage of the three-hour celebration averaged 27.8 million broadcast TV viewers, while streams of the event on NBCOlympics.com and the NBC Sports app accounted for an average-minute audience of an additional 449,000 spectators.
Overall deliveries for the ceremony were down 11 percent compared to the analogous broadcast in 2014 (the Sochi opener averaged 31.7 million viewers) and slipped 12 percent versus the 32.7 million viewers NBC drew during its live presentation of the 2010 table-setter in Vancouver. That said, the PyeongChang ceremony did manage to beat out the 2008 ceremony in Torino (22.2 million) by 27 percent.
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